Ethical Design, what matters most?
One of the great stressors apps and especially social media apps have on our lives these days, is the amount of time we spend on them, what we are exposed to through algorithms, and the unintentional actions we take while in them.
Get out of your way
I am a fan of effective simple names and logos. Typographic logos are in trend, and not because they are trendy, but because people remember words better than shapes. I just typed the company name with San Francisco font and voilà, looks pretty good. I’ll move on to the next thing.